Skip to main content

One World - Two Wheels: Trek Warms Up To Cycling Advocacy

Trek just held Trek World, their major product introduction event, in Madison, Wisconsin.

John Burke, the President of Trek, unveiled new bicycle models and accessories as well as a new advocacy program called One World Two Wheels.

We all know that gas is expensive (and getting more so every day) and, say what you want about global warming, it's an irrefutable fact that cars pollute and that there are more and more cars on the road every day.

This program aims to address some of the world's problems through cycling. Trek is encouraging people to use bikes for short trips, work for more bicycle friendly communities and to ride to work.

Ostensibly, Trek is promoting this program as a benefit of not having to finance the Discovery Channel team for 2008. Since that announcement only came a couple of weeks ago, and rolling out a campaign such as this takes more time than that, I'd say that this has been in the works for some time.

That said, Trek deserves some points for not trying to blatantly sell their bikes as the solution for the world's problems. While the new Trek Lime is the obvious fit for what they're trying to promote, I'd say that they are going to have a hard time selling a $500 bike to the average consumer that is used to the $150 price point that they see at Wal-Mart.

Anything that gets more people on bikes!

Popular posts from this blog

Lance Breaks His Silence On The Landis Decision

When first asked a couple of weeks ago about the decision in the Floyd Landis case, Lance Armstrong basically implied that he didn't keep up with cycling anymore and that he didn't have time to look at it.

Now, in a new interview released yesterday, Armstrong blasts the decision of the arbitration panel and states that he feels that Landis would have been exonerated by a jury.

It's about time he spoke up. He may be focused on finding a cure for cancer, but he needs to recognize that for most Americans, he is the person that comes to mind when they think about professional cycling.

Specialized Rolls Out 2008 Products In Advance Of Interbike

Specialized has already rolled out much of their new products for 2008 in advance of Interbike. 

Saddles: Specialized found that, because of its comfort and light weight, many of their mountain bike riders were using the Toupe road saddle off road. They saw that they could use the same technology to make an MTB saddle that is as light and comfortable, but more durable and off road specific. The result is the new Phenom saddle.
They also are rolling out a new time trial/tri saddle called the Tri-Tip. This is very similar to the Toupe, but with a longer and wider, slighty more padded nose.
Tires: Specialized grew their tire team this year and worked with long time advisor Ned Overend on a new line of mountain bike tires. This year sees the introduction of the Control line, with S-Works, Captain, Armadillo and S-Carve models. The S-Works tire was designed to be lighter while increasing cut resistance. 
The Captain is an all around tire, while the Armadillo is focused on overall durability. 

First "Look" at Look 586 Road Frame

The new site (formerly gives a first look at Look's new 586 high modulus carbon road frame that will come out in 2008. 
It is 100g lighter than the frame it replaces. Like it's predecessor, it has an integrated seatpost, but this model includes elastomer blocks in the post that will help to soften the ride a little bit. 
The same article mentions the introduction of the Keo Grip cleat. Apparently this is the Keo cleat with some rubber grip pads to help keep your feet under you when walking. 
The new products can be seen at Look Cycle's web site.
As an aside, I see that the review was written by Gary Boulanger, of the late, great Cycles Gaansari.