Skip to main content

New product releases from Oakley

By

There has been a fair bit of news and new product releases from Oakley over the past month.



First and foremost, Oakley has been acquired by Luxottica. I hope that this has no effect on their quality and offerings. Luxottica does own several other high end sunglass brands, including Ray-Ban.

Earlier this month, Oakley rolled out a dedicated line of polarized sunglasses under the Nanowire name. Colin Baden, Oakley President states, "This Oakley original combines innovations like our Hydrophobic(tm) lens technology with a unique frame architecture that takes advantage of flexible titanium alloy. The ultra-lightweight metal allows for fluid, sculptural forms that maintain the comfort of an adaptable fit and the added benefit of being able to take a great deal of abuse while maintaining its shape."

I can personally attest to the durability of the Oakley wire sunglasses. I have two pairs. One pair that I use while riding is from the original wires line and while bent up a little bit, still provide excellent coverage and protection. The second pair are used as my "everyday" sunglasses and are stylish and durable. I have been wearing Oakleys since my BMX days and they have always been great.

Oakley also introduced "Livestrong" editions of their Radar and Flak Jacket sunglasses. $20 from the sale of each model will go to Lance Armstrong's Livestrong Foundation.


Though just introduced, the Radar model has already become a fixture on the Pro Tour.
Labels:

Popular posts from this blog

Specialized Rolls Out 2008 Products In Advance Of Interbike

By
Specialized has already rolled out much of their new products for 2008 in advance of Interbike.  Saddles: Specialized found that, because of its comfort and light weight, many of their mountain bike riders were using the Toupe road saddle off road. They saw that they could use the same technology to make an MTB saddle that is as light and comfortable, but more durable and off road specific. The result is the new Phenom saddle. They also are rolling out a new time trial/tri saddle called the Tri-Tip. This is very similar to the Toupe, but with a longer and wider, slighty more padded nose. Tires: Specialized grew their tire team this year and worked with long time advisor Ned Overend on a new line of mountain bike tires. This year sees the introduction of the Control line, with S-Works, Captain, Armadillo and S-Carve models. The S-Works tire was designed to be lighter while increasing cut resistance.  The Captain is an all around tire, while the Armadillo is focused on overall d...
Read more

Trek Rolls Out Their 2008 Line

By
The Trek web site has been updated and now features all of their new models for 2008. They are, of course, focusing on the new line of Madones. There are 13 bikes in the Madone line including 4 "Pro" models and 3 that are designed especially for women. There are 4 ranges of carbon that are being used on the Madones, ranging from OCLV Red Carbon in the Pro line to something called TCT Carbon at the low end. I'm curious to see what will happen with the Madone line now that they are not backing the Discovery Channel team.   I really like the Portland (above), a nifty looking commuter bike with fenders and disk brakes. If I start riding home more often, one of these may be in my future. A lot of the Madone technology, as well as lessons learned from the Pro Tour, Ironman competitions and wind tunnel testing goes into the updated Equinox Tri/TT series (below).
Read more