Trek just held Trek World, their major product introduction event, in Madison, Wisconsin.
John Burke, the President of Trek, unveiled new bicycle models and accessories as well as a new advocacy program called One World Two Wheels.
We all know that gas is expensive (and getting more so every day) and, say what you want about global warming, it's an irrefutable fact that cars pollute and that there are more and more cars on the road every day.
This program aims to address some of the world's problems through cycling. Trek is encouraging people to use bikes for short trips, work for more bicycle friendly communities and to ride to work.
Ostensibly, Trek is promoting this program as a benefit of not having to finance the Discovery Channel team for 2008. Since that announcement only came a couple of weeks ago, and rolling out a campaign such as this takes more time than that, I'd say that this has been in the works for some time.
That said, Trek deserves some points for not trying to blatantly sell their bikes as the solution for the world's problems. While the new Trek Lime is the obvious fit for what they're trying to promote, I'd say that they are going to have a hard time selling a $500 bike to the average consumer that is used to the $150 price point that they see at Wal-Mart.
Anything that gets more people on bikes!
John Burke, the President of Trek, unveiled new bicycle models and accessories as well as a new advocacy program called One World Two Wheels.
We all know that gas is expensive (and getting more so every day) and, say what you want about global warming, it's an irrefutable fact that cars pollute and that there are more and more cars on the road every day.
This program aims to address some of the world's problems through cycling. Trek is encouraging people to use bikes for short trips, work for more bicycle friendly communities and to ride to work.
Ostensibly, Trek is promoting this program as a benefit of not having to finance the Discovery Channel team for 2008. Since that announcement only came a couple of weeks ago, and rolling out a campaign such as this takes more time than that, I'd say that this has been in the works for some time.
That said, Trek deserves some points for not trying to blatantly sell their bikes as the solution for the world's problems. While the new Trek Lime is the obvious fit for what they're trying to promote, I'd say that they are going to have a hard time selling a $500 bike to the average consumer that is used to the $150 price point that they see at Wal-Mart.
Anything that gets more people on bikes!